Every plan starts with a fully custom website, and we look after it for as long as you’re with us. The two visibility plans add work every month to help the right clients find you, on Google and in AI tools like ChatGPT. Pick the one that fits your caseload today.
Every plan starts with your website
We design and write your site for your practice alone, with no templates, page builders or pre-written copy. Your plan covers what happens after launch.
$499one-time design and launch
A fully custom site of up to 10 pages, with its own layout, palette and type
Your own words, or drafts we write for your approval
Two rounds of changes before launch
Built for phones, Google and AI tools
Connected to the scheduler you already use
License details placed to meet your state board’s advertising rules
Plans
MonthlyAnnually (Save 20%)
Foundations
For a practice that’s full or nearly full.
$119Usually $149a monthBilled annually
A website that looks right, keeps working and gives you a strong start with search and AI tools.
Includes:
Your custom website, hosted and maintained. Hosting, security and upkeep, handled for you.
Search and AI basics. Your site launches ready to be read by Google and AI tools like ChatGPT: clear practice details, clean page structure and practice information built into the code.
Up to 30 minutes of edits each month. Email us or ask in your portal, and we make the change.
A new-client availability switch. Turn Accepting new clients on or off in your portal, and your website updates within minutes.
An optional practical-fit check. Visitors can check location, ages, session format and payment before they get in touch. You see totals, not answers.
A direct contact for support. You deal with the person who built your site.
Recommended
Visibility
For a practice with openings.
$279Usually $349a monthBilled annually
Steady progress on how the right clients find you, every month.
Everything in Foundations, plus:
A search and competitor map at launch. Your services, the clients you can see and the questions they need answered, alongside who appears in search and sampled AI answers. We use this to choose page and profile priorities.
One page or profile improved and verified every month. A real change to a page on your site or to one of your profiles or listings, chosen for an agreed priority. Your report records why we chose it and how we checked it.
A new article or page upgrade each quarter. Written for you and sent for your approval before it goes live.
A quarterly check of what AI tools say about you. We ask ChatGPT, Google’s AI and others the questions your future clients ask, and check whether they mention you and get your details right.
Profile review at launch, then quarterly fixes. Up to three profiles, including an eligible Google Business Profile, kept in step with your website.
A featured profile in our local directory. A featured, sponsored profile in our directory for your city or county. If your area’s directory isn’t live yet, we agree its launch date when you start.
A monthly visibility report. The work completed, why it was chosen and how we verified it, alongside available search and inquiry observations. AI mentions and citations appear each quarter, with sources and limits. One report you can keep.
Active Visibility
For a practice building a caseload, a new specialty or a group.
$479Usually $599a monthBilled annually
Your practice built out online, with a new page every month.
Everything in Visibility, plus:
A new service, specialty or state page every month. You also get five at launch, so at least 17 new pages or articles in your first year, where Visibility includes 4. Most are service, specialty or state pages. Each answers a question future clients ask, and goes live only after you approve it.
Google Business Profile managed every month. Updates, photos, services and hours kept current, following Google’s rules for your profile. Work online only and can’t have a profile? You get pages for the states you serve and therapist directory listings instead.
Listings on up to 10 directories, built and kept correct. Instead of 3 profiles: places like Bing, Apple Maps and professional association directories, all matching your website. Any directory fees are separate.
60 minutes of edits a month. Twice the edit time of the other plans.
A quarterly review call, if you’d like one. Thirty minutes to go over the work and agree what comes next.
Choosing a plan takes you to Stripe to pay the one-time $499 design fee. Only the fee is charged then; you confirm your plan at launch, when its billing starts. Monthly plans are month to month, so you can cancel at any time. Pay monthly, or pay for the year and save 20%. How changing or leaving works
Visibility or Active Visibility?
Both plans do the same kind of work on your website, your profiles and how AI tools describe you. Active Visibility adds a new page every month, for a practice that’s building.
Visibility · $279 a month, billed annually
Steady upkeep
We keep your site in good shape for Google and AI tools, and improve and verify one page or profile every month. About four times a year you review a new article or an upgraded page, each quarter we check what AI tools say about you, and you’re featured in our local therapist directory. A report each month shows what we did and what we saw.
A good fit if you have openings and want steady progress without much to review.
Active Visibility · $479 a month, billed annually
Built for a growing practice
You get five pages or articles at launch, then a new page every month, usually for a service, specialty or state you want to be found for. Each one answers a question future clients are asking Google or ChatGPT. We also manage your Google Business Profile and keep you listed correctly on up to 10 directories. If you work online only and can’t have a profile, you get pages for the states you serve instead.
A good fit if you’re building a caseload, adding a specialty or growing into a group practice.
What the extra $200 a month adds
A new page every monthat least 17 in your first year, instead of 4 articles or page upgrades
Google Business Profilemanaged every month, or pages for the states you serve if you work online only
10 directory listingsbuilt and kept correct, instead of 3 profiles
Twice the edit time60 minutes a month instead of 30, plus a quarterly review call if you’d like one
If your plans change
Month to month
Monthly billing has no minimum term. Cancel at any time, and service ends at the close of that billing month, with nothing more to pay.
Paying for the year
Annual billing is 20% off and paid a year in advance. It renews for another year unless you cancel or switch to monthly first, and we email you at least 30 days before it renews. The year isn’t refunded if you leave partway; your service runs to the end of the paid year.
Changing plans
On monthly billing, move up or down whenever you like; the new price starts with your next bill. On annual billing, you can move up at any time and pay the difference for the months left in the year. Moving down, or switching to monthly, takes effect when the year renews.
If you close your practice
If you close your practice, retire or can’t practice for health reasons, we refund any unused annual months.
What stays yours
Your domain, photos, logo and the content you give us are always yours and come back to you free whenever you ask. The design and code are ours, licensed to you while you subscribe. If you ever leave, we send your content and page addresses to your next provider.
Your price
We give at least 60 days’ notice of any price change. On annual billing, your price stays fixed for the year you’ve paid.
Fifteen minutes to work out whether this service fits your practice. Nothing to prepare and nothing to pay.
Prices in USD. If you need a new domain for your site, we register it in your practice’s name and cover the renewals while you’re a client. Email, third-party paid directories, booking subscriptions and other third-party fees are separate. We agree your pages (up to 10), topics for new articles and pages, AI-answer sample, directory area and build schedule before starting. Sites over 10 pages receive a separate proposal. New articles and pages from your plan come on top of those 10. Our directories can feature several client practices in the same area; featured profiles are labeled as sponsored and their order rotates. No one can promise a ranking or a mention in an AI answer, and we don’t. To compare us with other options, see what a therapist website costs and what SEO services for therapists cost.