Frequently asked questions.

Choose a plan on the pricing page, or start without one, and pay the $499 design fee through Stripe. Only the fee is charged then. Create your account, verify your email and complete the website setup in the portal. Your first draft arrives within two business days of finishing setup, and once you approve a direction we build the rest. A 30-minute design call is available if you want to talk things through. Start your website.

Yes. Book a free 15-minute fit call with Diego to discuss whether the service fits your practice. There is nothing to prepare and no obligation to sign up. Book a free 15-minute call.

Every plan begins with a website build. This gives us the writing, structure and technical foundations to support search and AI discovery, and a platform we can maintain. Start with a fit call to discuss whether a new website makes sense for your practice. You can also run the free website check to see what needs attention. Free website check.

The portal asks for your practice details, license information, photos, fees, any existing copy and websites you like. It also asks whom you work with and who the practice is not for. You can pause and return later. You confirm clinical statements and credentials before launch.

Your first draft arrives within two business days of finishing your portal setup. From there, launch depends on how quickly you review: two rounds of changes are included, and connecting your domain and scheduler needs your access.

Up to 10 pages, a fully custom design for your practice, your own copy or drafts we write with AI and edit by hand for your review, and two revision rounds. Mobile-friendly design, Search and AI basics, a page for doctors and other professionals who refer clients to you, and a connection to your existing consultation scheduler are included.

No. Every site is designed and written for its practice: its own layout, palette, type, imagery and copy, built from the details you approve and your own words. We don’t use theme-marketplace templates, page builders or a library of pre-written content. Our sample designs show what we can build and can inspire your direction, but your site is never one of them with the text swapped.

No. Bring your own copy, or we draft from your practice details with AI and edit every line by hand, or a mix of both. You review every page, and we suggest improvements for clarity and search either way. If you want them, we can also draft a short statement of how your practice uses AI and an answer to “Can I use ChatGPT instead of therapy?”, checked against your state’s rules, for you to approve.

The one-time design fee is $499. Paying monthly, your first year comes to $2,287 on Foundations ($149 a month), $4,687 on Visibility ($349 a month) or $7,687 on Active Visibility ($599 a month). Paying for the year saves 20%: $119, $279 or $479 a month, billed annually, so your first year comes to $1,927, $3,847 or $6,247. Monthly plans are month to month, with no minimum term. Prices are in USD. Compare the plans.

You can pick one when you pay the $499 design fee; only the fee is charged then. At launch you confirm or change your plan and billing, sign the service agreement, and plan billing starts. Every plan includes hosting and routine upkeep.

Yes, for 60 days from payment or until you approve a design direction, whichever comes first. After that the fee is earned. To request a refund, reply to your payment receipt. Read the terms.

Email, paid directories, booking subscriptions and other third-party fees are separate. A new domain isn’t: if you need one for your site, we register it in your practice’s name and cover the renewals while you’re a client. Sites over 10 pages and larger scopes receive a separate proposal before work begins.

Monthly billing is month to month: cancel at any time, and service ends at the close of that billing month with nothing more to pay. You can also move up or down a plan whenever you like. On annual billing you can move up during the year, paying the difference for the months left, and move down when the year renews. The year renews unless you cancel or switch to monthly first, and it isn’t refunded if you leave partway. If you close your practice, retire or can’t practice for health reasons, we refund unused annual months. Either way, your domain and content stay yours, and we send your content and page addresses to your next provider. See the full exit terms.

Every website includes Search and AI basics: accurate practice information, accessible content and technical search foundations. Every plan also includes the new-client availability switch and the optional practical-fit check. The two visibility plans add recurring research, agreed improvements and reporting. Explore the website service.

We start with a baseline of your website and profiles, a first sample of AI answers, and a map of what people search for in your area and specialty and who shows up today. Each month we run the checks due, improve and verify at least one page or profile, and send you a visibility report: what we did, your site’s health and what comes next. Visibility adds one article or substantial page improvement each quarter, checks AI answers quarterly, reports where AI tools mention and cite you each quarter and features you in our local directory. Active Visibility adds a new page every month, usually for a service, specialty or state, manages your Google Business Profile, and builds and keeps up to 10 directory listings correct. If you work online only and can’t have a profile, you get pages for the states you serve instead. Larger projects receive a separate scope.

Your portal setup gives us the starting details. After launch, you review proposed changes and confirm the facts and clinical wording. We send a monthly report and review the direction together after the first three months. Active Visibility includes a 30-minute review call each quarter if you’d like one, and calls are available on any plan when useful.